Best AI Visibility Tools: Honest Comparison With Pricing

The best AI visibility tools track whether ChatGPT, Gemini, Perplexity and Google’s AI features mention or cite your brand, and show you which competitors and sources they prefer instead. For most teams, Peec AI, Scrunch, Otterly.AI or GeoGen are the practical shortlist; Profound fits enterprises; Semrush and Ahrefs fit teams that want AI tracking inside an SEO suite.

We make one of these tools, so we have written this list the way we would want to read it: every price and feature below was checked on the vendor’s own site in October 2026, anything we could not confirm says “see vendor site”, and each tool gets a real downside. For a broader view of the whole stack (content, technical and analytics tools as well), see our guide to the best GEO tools.

How we chose these 11 tools

We kept tools that run a defined set of prompts on a schedule, record the answers, and report brand mentions, citations and competitors. We left out generic rank trackers with no AI answer data, and content writers with no tracking.

Four criteria decided the order of the sections and the “best for” labels:

1. Engine coverage on the plan you would buy, not on the enterprise tier.
2. Prompt and answer limits per dollar, because tracking 15 prompts is a demo, not a program.
3. Published pricing. Sales-only pricing is not a flaw, but it slows down a comparison.
4. What happens after the report: recommendations, citation detail, API, traffic data.

If you want to build your own scorecard, our evaluation framework for AI search visibility tools gives the criteria and weights.

Master comparison table

Prices are list prices in USD unless marked, taken from each vendor’s pricing page in October 2026. Annual billing is usually cheaper; always confirm at checkout.

Tool	Starting price (Oct 2026)	Engines named on vendor site	Standout feature	Best for
GeoGen	EUR 25/mo (EUR 20/mo billed yearly)	15 (6 read as a user sees them, 7 via model APIs)	Daily runs, actions plan, LLM traffic, API/MCP	Small teams and agencies on a budget
Profound	Free 7-day trial; Enterprise custom	Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to 9	Enterprise tooling, SOC 2, agents	Large brands with a sales-led buying process
Peec AI	See vendor site (Starter, Pro, Advanced, Enterprise)	See vendor site	Prompt volume, gap analysis, API, MCP	Marketing and SEO teams
Otterly.AI	$29/mo Lite; $189 Standard; $489 Premium	ChatGPT, AI Overviews, Perplexity, Copilot (Claude, Gemini, AI Mode paid add-ons)	Low entry price, GEO URL audits	Budget-conscious teams
Semrush AI Visibility Toolkit	$99/mo	ChatGPT and Google AI Mode named	Fits the Semrush workflow, AI search site audit	Existing Semrush users
Ahrefs Brand Radar	From $199/mo	See vendor site	Sits beside Ahrefs backlink and keyword data	Existing Ahrefs users
SE Visible (SE Ranking)	$99/mo Basic; $189 Core; $355 Plus	ChatGPT, Gemini, AI Mode, Perplexity, AI Overviews	10-day free trial	SEO agencies using SE Ranking
Scrunch	$300/mo ($250 billed annually) Starter	ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta	Personas, large prompt allowances	Mid-market brands
AthenaHQ	Free Essential; $295/mo Starter	Essential: 5; Starter: 11 models	Free tier, content optimization agent	Teams that want to test before paying
LLMrefs	$79/mo (limited-time offer on vendor site)	ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, Meta	500 prompts, 50+ countries	Keyword-minded SEOs
Rankscale	From $20/mo; Pro $99	Pro and up: ChatGPT, Perplexity, Google AI surfaces, DeepSeek, Mistral, Claude, Copilot	Credit-based, REST API, white-label options on Growth	Freelancers and small agencies

GeoGen

GeoGen runs your prompts every day against 15 AI engines and records every answer. It reports visibility (the share of answers that mention you), sentiment, average position, citations, competitors and, for Grok and Perplexity, the query fan-outs behind the answer. Plans are Micro (EUR 25, one brand, any 2 engines, 10 prompts), Standard (EUR 75), Growth (EUR 239) and Pro (EUR 475), with 16 to 20 percent off when billed yearly. See pricing for the current limits.

Pros

• Unlimited countries, languages and tags on every plan.
• Per-brand cost drops fast: the Pro plan billed yearly works out to about EUR 26.60 per brand per month across 15 brands.
• Public REST API (beta), a CLI and an MCP server, plus an in-app Copilot.
• Daily checks and LLM traffic (AI crawler and referral visits) on every plan.

Cons

• No free plan and no free trial.
• Does not track Llama, Meta AI, Yandex Alice, GigaChat, Baidu ERNIE, Doubao or Kimi.
• Query fan-outs are available for Grok and Perplexity only.
• It tracks and recommends; it is not a content writer.
• Smaller brand than the funded players, with fewer third-party reviews.

Profound

Profound is the best-funded pure play: it announced a $96 million Series C in February 2026. Its pricing page shows a free self-serve Trial (50 prompts for 7 days across ChatGPT, Gemini and AI Overviews) and a custom-priced Enterprise plan with up to nine engines, API access, SSO and SOC 2 compliance. An Agency Growth plan is mentioned in the FAQ without a price on the page.

Pros

• Broadest enterprise feature set in this list, including ChatGPT Shopping and exports.
• Editable prompt plans and custom languages and regions on Enterprise.

Cons

• No public monthly price for ongoing use; you talk to sales.
• The trial uses a recommended prompt set you cannot edit.
• Overkill for a team tracking a few dozen prompts.

If you are weighing it against a lower-cost option, read our Profound alternative page.

Peec AI

Peec AI offers Starter, Pro, Advanced and Enterprise plans. Its pricing page lists measures such as prompt volume, gap analysis, recommended actions, AI referrals, a crawlability audit, API and MCP, plus an in-app agent.

Pros

• Wide feature list for the price tier, including API and MCP access.
• Brand perception features (attribute scoring, objections) beyond plain mention counts.

Cons

• The pricing page we could load did not display prices or plan limits; see vendor site for current numbers.
• Models, prompt counts and countries vary by plan, so budget time to compare.

See our Peec alternative comparison.

Otterly.AI

Otterly has one of the clearest pricing pages: Lite at $29 a month (15 prompts), Standard at $189 (100 prompts) and Premium at $489 (400 prompts). The page also shows lower figures ($25, $160, $422) without labelling them, which we read as annual billing but could not confirm. All plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.

Pros

• Cheap entry point and unlimited team members.
• Multi-country tracking (50+ countries) and link citation analysis on every plan.

Cons

• Google AI Mode, Gemini and Claude cost extra (for example Claude at $29, $109 or $439 a month by plan).
• Only 15 prompts on Lite.

Compare directly on our Otterly alternative page.

Semrush AI Visibility Toolkit

Semrush’s AI Visibility Toolkit costs $99 per month with no free trial. It offers a visibility score, competitor research, prompt research, share of voice and sentiment, prompt tracking and an AI search site audit. The help page names ChatGPT and Google AI Mode.

Pros

• Lives next to the keyword and site audit tools many SEO teams already use.
• Prompt research resembles keyword research, which shortens the learning curve.

Cons

• Only two engines are named on the page we checked.
• Paid from day one, with no trial.

See the Semrush AI Visibility Toolkit alternative page.

Ahrefs Brand Radar

Ahrefs lists Brand Radar from $199 a month, with optional custom prompt packages of $50, $100 and $250 a month covering 2,500, 7,000 and 25,000 checks. Whether Brand Radar requires a base Ahrefs plan is not clear from the page; see vendor site.

Pros

• Pairs AI mention data with Ahrefs’ link and keyword data.
• Transparent check-based add-on pricing.

Cons

• Engine list and plan prerequisites are not spelled out on the pricing page.
• Check-based billing means costs rise with prompt volume.

See the Ahrefs Brand Radar alternative page.

SE Visible by SE Ranking

SE Visible sells Basic ($99, 200 prompts, 3 projects), Core ($189, 450 prompts, 5 projects) and Plus ($355, 1,000 prompts, 10 projects), all covering ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews, with a 10-day free trial and a 20 percent annual discount.

Pros

• Free trial and generous prompt counts for the price.
• Useful if your agency already works in SE Ranking.

Cons

• Claude and Copilot are not listed.
• Brand limits per plan are not stated on the page.

See the SE Ranking AI visibility alternative page.

Scrunch

Scrunch’s pricing starts at $300 a month ($250 billed annually) for Starter with 350 custom prompts and 1,000 industry prompts, and $500 ($417 annually) for Growth. All plans cover ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, and Starter has a 7-day free trial.

Pros

• Large prompt allowances, personas, agent traffic monitoring and page audits.
• Broad engine coverage on every plan.

Cons

• Highest entry price among the self-serve tools here.
• Only 3 users and 5 page audits on Starter.

See the Scrunch alternative page.

AthenaHQ

AthenaHQ is the only tool here with a free tier: Essential includes 300 credits across five engines, including Copilot. Starter is $295 a month for 3,600 credits across 11 models; one credit equals one AI response.

Pros

• Free tier lets you test with real prompts.
• Content optimization agent and on-page and off-page actions on Starter.

Cons

• Jump from free to $295 is steep.
• API access and extra credits are paid add-ons.

See the AthenaHQ alternative page.

LLMrefs

LLMrefs shows one All in One plan at $79 a month, marked as a limited-time offer, with 500 prompts, 50+ countries, 20+ languages, unlimited projects and team members, CSV export and API access.

Pros

• Lots of prompts and all major engines in one price.
• API access included.

Cons

• The page itself is inconsistent about keywords versus prompts, and the price is a limited-time offer, so confirm what you will pay at renewal.
• Weekly reporting rather than daily on the plan listed.

See the LLMrefs alternative page.

Rankscale

Rankscale is credit-based: Essentials from $20 a month, Pro $99 (1,200 credits), Pro+ $229, Growth $385 (white-label options) and Enterprise $780. Each engine query uses about 0.25 credits, and unused credits can roll over.

Pros

• Lowest entry price in the list and REST API from Pro+.
• Agency-friendly Growth plan.

Cons

• Essentials limits are not spelled out on the page.
• Credit math takes a minute to understand before you can estimate cost.

See the Rankscale alternative page.

Which AI visibility tool should you pick?

• Under $30 a month: Rankscale Essentials, GeoGen Micro or Otterly Lite, with strict prompt limits.
• Want to test for free: AthenaHQ Essential, a Profound trial, or the SE Visible and Scrunch trials.
• Already pay for Semrush, Ahrefs or SE Ranking: try the add-on first, then compare on engine coverage.
• Managing many brands or clients: compare per-brand cost; GeoGen’s Pro and Rankscale’s Growth are built for it.
• Enterprise procurement and security reviews: Profound.

What these tools cannot do

Every tool in this list measures answers; none can promise you will be mentioned. Answers vary by user, location and run, so treat any single number as a sample. Improvement still comes from content, citations and technical fixes, which we cover in our best AI SEO tools guide.