Latest insights and updates from the GeoGen team
Zero-click searches are rising, but that doesn't spell the end for SEO. It’s time to shift your focus from driving traffic to building visibility. Learn how to measure your true Share of SERP, track brand mentions in AI results, and optimize your entity coverage. Discover the new metrics that matter in a landscape where influence counts more than clicks.
Search is no longer just about ranking; it’s about becoming the answer. As discovery shifts from traditional lists to AI-generated responses, your content strategy must evolve. This guide explores the "Answer-First" methodology, detailing how to structure content for generative models, optimize for user intent over keywords, and leverage schema and entity clarity. Learn how to reverse-engineer the citation process to ensure your brand remains discoverable and authoritative in the new era of intelligent search.
The Skyscraper Technique isn't dead, but the old playbook is broken. Discover how to revitalize your SEO strategy by moving beyond simple word counts to creating genuine value with proprietary data and relationship-based outreach. Learn the modern blueprint for earning high-quality backlinks, measuring real success, and driving sustainable business growth in a saturated content landscape.
Stop chasing keywords and start building authority. Search engines and AI models have evolved to understand "entities", the real-world concepts behind your content. This guide breaks down the shift from text-matching to meaning-based optimization, offering a practical framework for mapping your topics, mastering schema, and future-proofing your website for the next generation of search.
Move beyond basic prompts and discover the next evolution of search marketing: Agentic AI. This guide explores how autonomous systems are shifting the industry from simple content generation to complex reasoning and workflow orchestration. Learn the anatomy of an SEO agent, how to build "chain reaction" workflows for research and optimization, and why the "human-in-the-loop" remains the essential safeguard for strategy and quality control in an automated world.
Transactional link building isn't just ineffective, it is actively hurting your long-term reputation. Stop wasting time on cold outreach and learn why genuine relationships are the future of SEO. In this guide, discover how AI search engines evaluate authority, why context now matters more than anchor text, and how to earn lasting visibility by becoming a trusted source in your industry rather than just buying your way in.
Is your best content invisible to Google? Learn the critical difference between crawling and indexing, diagnose why your pages are being ignored, and follow our step-by-step guide to fixing technical blockers so you can finally start ranking.
Stop losing readers! Learn the simple yet powerful technique of content chunking. Discover the three-tier hierarchy that breaks down massive text walls into clear, readable sections. Boost your site's performance, hold visitor attention longer, and make your material perfectly structured for modern search features and AI systems.
