The GeoGen journal

All topics

Every GeoGen article topic: GEO fundamentals, strategy, AI-ready content, monitoring, tools, measurement, agencies and developer guides.

GEO fundamentals

Learn generative engine optimization from the ground up: what GEO is, how AI engines choose sources, how it differs from SEO and AEO, and where to start.

8 articles
GEO strategy

GEO strategy playbooks: step-by-step plans, tactics and checklists to get your brand cited and recommended by ChatGPT, Gemini, Perplexity and AI Overviews.

11 articles
AI-ready content

How to write and structure content AI engines can find, trust and quote: answer-first writing, entities, structured data, llms.txt and crawler access.

11 articles
AI search monitoring

How to monitor your brand in AI search: track mentions, citations and competitors across ChatGPT, Gemini, Perplexity and AI Overviews, manually or with tools.

12 articles
GEO tools

Independent-minded reviews and comparisons of GEO and AI visibility tools: features, engines covered, real prices and which tool fits which team.

13 articles
Measurement & KPIs

How to measure AI visibility: share of answers, share of voice, citation rate, sentiment, position and AI referral traffic, with formulas and templates.

6 articles
SEO to GEO

How SEO teams adapt to AI search: what carries over from SEO, what changes with GEO and AEO, and how AI Overviews, Perplexity and agents change discovery.

11 articles
Local & industry GEO

GEO by business type: ecommerce, local businesses, small businesses and nationwide brands. How AI engines answer in each, and what to do about it.

5 articles
GEO services & careers

How to hire GEO help or become a GEO specialist: what experts do, how to evaluate GEO services and agencies, and which courses and certifications are worth it.

5 articles
GEO for agencies

How agencies sell, price and deliver GEO services: packaging, pricing models, reporting, white-label tooling and the economics of AI visibility per client.

5 articles
APIs & developers

Developer guides to AI search data: APIs for brand mentions, citations and AI Overviews, how to track ChatGPT answers programmatically, and MCP for AI agents.

3 articles