Privacy Policy

Who are we

We are Lumen AI Lab BV (Geogen) residing at Graaf Janshove 10 8300 Knokke-Heist Belgium with company registration number BE1028510794 .

We care about your privacy and every time we deal with your personal data we do so in accordance with the provisions of the general data protection regulation and the national law relating to the processing of personal data.

We are required under data protection legislation to make the information contained in this privacy policy accessible to you. This privacy policy sets out which measures are taken to protect your privacy when using our services or products, and what rights you have in this respect.

When processing your personal data we are in most cases the "data controller". This means that we determine the purpose and means of the processing.

By using our services and/or products, you agree to the collection and processing of some of your personal data in accordance with the purpose described in our privacy policy. You are invited to read this privacy policy carefully and familiarise yourself with its content.

Patrick Dewald is our Privacy Coordinator and you can reach them at privacy@geogen.io for any questions or to exercise your rights. Future amendments to this policy cannot be excluded. We therefore ask that you read the privacy policy from time to time.

Processing of your Personal Data

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We try to collect as little personal information as possible in order to achieve our goals.

We comply with data protection laws which require that the personal information we process about you must be:

Collected only for valid purpose(s) that we have informed you about.
Used lawfully, fairly and in a transparent way which means in a way that is relevant to the purpose(s) we informed you about, limited only to those purpose(s) and in no way incompatible with those purpose(s).
Accurate and kept up to date, kept only as long as necessary for the purpose(s) we have told you about and handled securely.

We may request certain information from you in order to enable you to use or purchase our services or products. If you have any questions do contact our privacy coordinator.

More specifically we will collect any or all of the following data elements :

AI Visibility Prompt Data
Address
Correspondence content
Customer name
Electronic identification data
Electronic localisation data
Email address
Essential cookies
Involved party name
Payment History
Performance cookies
Profile preferences
Third party cookies
Username
VAT number

We rely on you to provide us with correct data. If the data changes, we invite you to let us know, so we can keep the data up to date.

We process the data to allow us to deliver the services/products, and to continually improve the services/products available to you and adapt them to your needs. More specifically we perform the below processing:

Corporate website Description: Corporate website for public consultation. May include customer login area. Purpose: To inform interested and / or business parties Legal basis: Legitimate interests Retention period: As from termination of contract, retention during the legal period and/or period relevant for legal action Data items: Electronic identification data, Electronic localisation data, Essential cookies, Customer name, Third party cookies, Correspondence content, Performance cookies, Email address Data is processed in the EU
Geogen software Description: Processing customer account data as part of our Geogen software Purpose: To manage customer and user accounts Legal basis: Contract Retention period: As from termination of contract, retention during the legal period and/or period relevant for legal action Data items: Electronic identification data, Payment History, Customer name, Involved party name, VAT number, Username, Profile preferences, Email address, AI Visibility Prompt Data Data is processed in the EU
Correspondence Description: Communication with interested parties in electronic or paper form Purpose: To provide proper service Legal basis: Contract Retention period: As from termination of contract, retention during the legal period and/or period relevant for legal action Data items: Customer name, Correspondence content, Email address Data is processed in the EU
Customer invoicing & accounting Description: Calculating the fee owed, sending out invoices and ensuring payment Purpose: To ensure proper payment Legal basis: Contract Retention period: As from termination of contract, retention during the legal period and/or period relevant for legal action Data items: Payment History, Customer name, VAT number, Email address, Address Data is processed in the EU

In the above processing we are the data controller.

Where you provided consent, you have the right to revoke it. You have the right to withdraw your consent at any time.

In case you object to the processing of your data, please contact us so we can evaluate together if a contractual relationship is possible and a continuation of the use of our services is possible.

We also handle supplier data. When we collect, process and store supplier data, we want to make sure we only collect, process and store data we really need and are entitled to handle in this way. In dealing with our suppliers we typically collect, process and store the name, work email and work phone of the person(s) interacting with us. We also collect, process and store the VAT number of our suppliers.

Processing of personal data on your behalf

The specific nature of our relationship makes it unlikely that we will process other people's personal data on your behalf. In the exceptional case that this nevertheless occurs, we are the processor and you are the controller. We will then carry out your instructions for the processing, possible subcontracting, the fate of the data at the end of the agreement and the possible transfer of data. We will therefore take the necessary security measures and assist you in fulfilling your obligations under the GDPR.

Transfer of personal data

In order to provide certain services or products we might work with third parties such as IT partners, insurance partners, accounting partners, legal advisors. More specifically we reserve the right to transfer your personal data to our partners.

Website analytics & visitor statistics Purpose: Measuring website & commercial performance Legal basis: Legitimate interests Data items: Date & time, Third party cookies, Performance cookies, Electronic localisation data, Electronic identification data Data is processed outside the EU Google Ireland Limited receives the data
AI supported chatbot Purpose: Efficient service support or knowledge sharing Legal basis: Legitimate interests Data items: Correspondence content, Third party cookies, Customer name, Electronic identification data Data is processed in the EU Crisp IM SA receives the data
Chat & Help support - WhatsApp Purpose: Chat and help support offered by a partner Legal basis: Legitimate interests Data items: Correspondence content, Third party cookies, Electronic localisation data, Electronic identification data, Phone number Data is processed outside the EU META PLATFORMS IRELAND LIMITED (Whatsapp) receives the data
Payment partner Purpose: To process payments Legal basis: Contract Data items: Signature, Email address, Address, Payment History, Customer name Data is processed in the EU Creem.io (Armitage Labs OÜ) receives the data
Business Management - Software Purpose: To manage business Legal basis: Legitimate interests Data items: Email address, Address, Customer file, Contract, Customer name, Staff member name Data is processed in the EU Google Ireland Limited receives the data
Video conference software Purpose: Provision of video conference software Legal basis: Legitimate interests Data items: Correspondence content, Email address, Voice recordings data, Pictures / images Data is processed in the EU Google Ireland Limited receives the data
Business Management - Software Purpose: To manage business Legal basis: Legitimate interests Data items: Home address , Customer file, Personal email address, Customer name, Staff member name Data is processed in the EU Calendly, Inc receives the data
IT infrastructure hosting Purpose: Hosting of IT infrastructure Legal basis: Legitimate interests Data items: Electronic identification data Data is processed in the EU Netlify Inc receives the data
IT infrastructure hosting Purpose: Hosting of IT infrastructure Legal basis: Legitimate interests Data items: Electronic identification data Data is processed in the EU Hetzner Cloud GmbH receives the data
IT infrastructure hosting Purpose: Hosting of IT infrastructure Legal basis: Legitimate interests Data items: Application data, Customer data, Electronic identification data Data is processed in the EU Convex Systems, Inc. receives the data
Social media - Linkedin Purpose: To promote the company and its services Legal basis: Legitimate interests Data items: Date & time, Involved party name, Electronic localisation data, Pictures / images Data is processed outside the EU LinkedIn Ireland Unlimited Company receives the data
Social media - Twitter Purpose: To promote the firm Legal basis: Legitimate interests Data items: Date & time, Username, Involved party name, Electronic localisation data, Staff member name, Electronic identification data Data is processed outside the EU Twitter International Company receives the data
Bookkeeping Purpose: To ensure correct bookkeeping and/or tax and VAT returns Legal basis: Legal obligation Data items: Home address , Payment balance data, VAT number, Customer name, Involved party name, Staff member name, Company address Data is processed in the EU

If we receive personal data from a third party referring you to us, we assume this data is obtained directly from you or with your consent. If this is not the case, please advise us immediately.

These third parties will generally act as data processor. Please do note that social media platforms, commerce platforms and structural sales partners are often regarded as joint controllers.

If you participate in an online call, meeting, conference,... do note that any data you choose to share will be visible and/or audible to the other participants. Please consider this before sharing your personal details, video, audio or any other data.

In case you object to the transfer of your data, please contact us so we can evaluate together if a contractual relation is possible and a continuation of the use of our services is possible.

Please do note that we may be required by law to process certain data and, as the case may be, to transmit them to the relevant authorities. As this is a legal obligation you can not object this transfer.

Security & Confidentiality

We undertake to keep your personal data secure & confidential and have established security procedures to avoid any loss, abuse or alteration to this personal data in line with industry best practices.

Website & cookies

Navigation on our website may result in cookies being saved to your computer. They simplify the visit and improve your experience. When visiting our website you will be informed of the cookies being used and we will ask you for your consent. Furthermore, each time you visit our website, the webserver automatically processes your IP address and/or your domain name.

We may publish links to websites owned and operated by third parties. If you click on such a link you will navigate to another website. Please make sure you read and understand the privacy policy of that website, as it may differ from our policy and is outside of our control. If you feel unsure or cannot agree with the policy, we suggest you leave that website.

If you use the social media functions such as eg “like” or “share” button that may be on our website, or if you visit our social media page, please know that your personal data will be processed by the social media platform. In this processing, the European regulator considers us and the social media platform both to be joint data controllers, which means that we jointly determine why and how your personal data is processed. You can find out how we process your personal data in this privacy statement. You can find information about the processing by the relevant social media platform in their privacy statement. We ask you to read the privacy statement of the social media platform carefully before visiting the social media items on our page or our page on the social media platform.

If we hold an event such as a network event, opening event, premiere etc. we might have photographers or videographers present. The photos and videos they shoot are purposed to be used in marketing materials and / or published on our social media pages. When you are not the main subject of these materials the data protection authority's guidance is that your GDPR explicit consent is not required. However, should you oppose to us using materials where you are depicted, please let us know.

Exercising your rights

In accordance with the general data protection regulation you have the right to:

Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Request erasure of your personal information. This enables you to ask us to remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to remove your personal information where you have exercised your right to object to processing (see below).
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
Withdraw your prior consent to processing at any time.
The right to object to a decision based solely on automated processing, including profiling.
The right to receive your personal data in a structured, commonly used and machine-readable format and have transmit those data to another controller (commonly known as a "data portability request").

We sometimes need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

You can exercises your rights by contacting our Privacy Coordinator Patrick Dewald via privacy@geogen.io or at the below company address:

Lumen AI Lab BV (Geogen)

c/o Patrick Dewald

Graaf Janshove 10 8300 Knokke-Heist Belgium

Data Protection Authority

You can direct any complaints and comments to the competent data protection authority at the below address:

Gegevensbeschermingsautoriteit / Autorité de protection des données

Drukpersstraat 35, 1000 Brussel / Rue de la Presse 35, 1000 Bruxelles https://gegevensbeschermingsautoriteit.be https://autoriteprotectiondonnees.be