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Semrush AI Visibility Toolkit Alternative: How GeoGen Compares (October 2026)

Compare the Semrush AI Visibility Toolkit ($99 per domain) with GeoGen: prompts, engines, add-ons, per-seat licences and when to stay inside Semrush.

At a glance

GeoGen

Category
AI visibility platform + API, CLI & MCP
Best for
Brands, agencies and platforms that want 16 engines, daily data and a developer surface
Starting price
From €20/month (billed yearly) Source

Semrush AI Visibility Toolkit

Category
SEO suite add-on for AI visibility
Best for
Teams already using Semrush for SEO that want AI visibility in the same tools
Starting price
$99/month Source Prices verified October 11, 2026 Toolkit is $99 per month and includes 1 domain and 25 prompts. Extra domain $99 per month, 50 more prompts $60 per month, each extra team member needs a $99 licence. Semrush One plans raise prompt limits (50, 100 or 200 daily) from $139 to $549 per month. No toolkit-specific free trial.

Where Semrush AI Visibility Toolkit shines

  • Sits inside the largest SEO platform, with keyword, backlink and audit data in one account
  • AI Search checks in Site Audit for up to 100 pages on the toolkit
  • Brand Performance analysis plus prompt research with 1,000 daily queries
  • Backed by Adobe following the acquisition, which adds enterprise integration

Where buyers look elsewhere

  • Only 25 prompts and one domain at $99, with extra prompts at $60 per 50
  • Each extra team member needs their own $99 licence
  • Engine coverage is described mainly as ChatGPT and Google AI Mode in the documentation

Feature comparison

FeatureGeoGenSemrush AI Visibility Toolkit
Engines 16 on Custom; 2 to 7 self-serve ChatGPT and Google AI Mode in docs; more via Brand Performance
Full SEO suiteSemrush wins this row No Yes
Prompts at entry 10 (Micro, €25) to 50 (Standard, €75) 25 ($99)
Extra seats Included by plan: 1 to 10 $99 licence each
Multi-brand under one plan 2 to 15 brands $99 per extra domain
REST API Beta, 30+ endpoints Separate Semrush API products
MCP server Yes Not listed on toolkit page
CLI Yes No
LLM traffic (crawler and referral) Yes Not listed
Query fan-outs Grok and Perplexity Not listed
Free trial 7 days on Micro and Standard None for the toolkit

Switch to GeoGen if

  • You need more than 25 prompts and the $60 per 50 prompt add-ons are adding up
  • Several team members need access and each needs a $99 licence
  • You want engines beyond ChatGPT and Google AI Mode covered, plus LLM traffic

Stay with Semrush AI Visibility Toolkit if

  • Your team already runs SEO in Semrush and wants one login
  • 25 to 200 prompts is enough and cross-tool context matters more
  • Adobe integration is part of your plans

The Semrush AI Visibility Toolkit is a $99 add-on for people who already use Semrush. Whether it is worth keeping depends on how many prompts, domains and users you need, because each of those scales in $60 to $99 steps. This page covers the toolkit specifically, not Semrush’s wider platform.

What is the Semrush AI Visibility Toolkit?

It is Semrush’s product for measuring how a brand appears in AI search. The base toolkit costs $99 per month and includes one project, one domain for Brand Performance analysis, 25 prompts for Prompt Tracking, 300 daily queries in AI Analysis reports, 1,000 daily queries in Prompt Research, AI search checks in Site Audit for up to 100 pages, and 10 CSV exports a day. Semrush became part of Adobe when the acquisition completed in April 2026.

Where Semrush shines

The surrounding data. If you already track keywords, audit sites and watch backlinks in Semrush, adding AI visibility there keeps everything on one platform and one invoice. Site Audit includes checks specific to AI search, and the Brand Performance report ties AI answers to the topics you already track. For enterprise buyers, Adobe’s backing and integration roadmap are reassuring.

Semrush One plans also raise prompt limits as part of a larger bundle: 50 daily prompts on Starter, 100 on Pro+ and 200 on Advanced.

Where buyers look elsewhere

  • Prompt cost. Twenty-five prompts is small. Fifty more cost $60 per month.
  • Domain cost. Each additional domain for Brand Performance is $99 per month.
  • Seat cost. Every extra team member needs a separate $99 licence.
  • Engine detail. Documentation examples mention Google AI Mode and ChatGPT; other engines are less clearly listed.
  • No trial. The toolkit has no free trial.

Semrush AI Visibility Toolkit vs GeoGen: the real differences

For a five-brand agency, the arithmetic changes quickly. Five domains on Semrush is $495 per month before extra prompts. GeoGen Growth covers 5 brands, 6 engines and 150 prompts for €239 monthly (€199 billed yearly).

Aspect Semrush toolkit GeoGen
Entry price $99/month €25/month
Prompts 25 10 to 300 by plan
Extra domains $99 each Plans include 1 to 15 brands
Seats $99 each 1 to 10 by plan
SEO suite Yes No

GeoGen has no keyword research, backlinks or audits, so it complements rather than replaces a full SEO suite. Many teams keep Semrush for SEO and move only AI tracking. Check GeoGen pricing and the plan calculator.

How to switch

  1. Keep the Semrush subscription if you need its SEO data. Only the AI Visibility Toolkit needs to go.
  2. Export your tracked prompts and competitor domains, then add them to GeoGen.
  3. Run both for a month and compare share of voice across the same engines.
  4. Cancel the toolkit add-on. If you are on an annual plan, note that add-ons are prorated to the annual term.

For more options see the alternatives hub.

Other Semrush AI Visibility Toolkit alternatives worth a look

Frequently asked questions

How much does the Semrush AI Visibility Toolkit cost?

The toolkit is $99 per month and includes one domain and 25 prompts. Extra domains cost $99 each and 50 additional prompts cost $60 per month, according to Semrush's knowledge base checked on 11 October 2026.

Is the Semrush AI Visibility Toolkit worth it?

It is worth it if you already use Semrush and need a small prompt set. For many prompts, several brands or several users, per-domain and per-seat charges make dedicated trackers cheaper.

Did Adobe buy Semrush?

Yes. Adobe completed its acquisition of Semrush on April 28, 2026, according to reports referencing the Semrush newsroom. Semrush tools are being combined with Adobe's CX Enterprise products.

Does the Semrush toolkit have a free trial?

Semrush states the toolkit has no free trial and a paid subscription is required, although it promotes a separate seven-day Semrush trial. GeoGen has a 7-day free trial on Micro and Standard with monthly billing; a card is needed at checkout and nothing is charged for 7 days.

Competitor information is taken from public sources and the vendor’s own website on the date shown. Products change, so check the vendor’s site before you buy. Spotted something out of date? Tell us at contact@geogen.io.

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