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GEO fundamentals

Generative engine optimization basics

Generative engine optimization (GEO) is the practice of earning a place inside the answers AI assistants write: being cited as a source and named as a recommendation when people ask ChatGPT, Google AI Overviews, Gemini or Perplexity about your market.

Start here if you are new to the field. These guides define the vocabulary, explain how answer engines retrieve and rank information, and show what actually changes compared with classic SEO.

Be the brand AI recommends.

Start tracking how ChatGPT, Google AI Overviews, Gemini, Perplexity and 9 more AI engines talk about you. Results in minutes.