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Gumshoe alternatives (October 2026): pricing per project and who should switch

Gumshoe alternatives compared: per-project pricing from $99, persona and technical audits, engine coverage, limits, and who should switch or stay.

At a glance

GeoGen

Category
AI visibility platform + API, CLI & MCP
Best for
Brands, agencies and platforms that want 15 engines, daily data and a developer surface
Starting price
From €20/month (billed yearly) Source

Gumshoe

Category
GEO platform
Best for
Brands with distinct products or audiences that want persona-level reporting.
Starting price
$99/month Source Prices verified October 11, 2026 Starter is $99 per month per project and Pro is $299 per month per project; a project is a brand plus a focus area. Many-brand pricing is custom, and a free sample audit is available. Seats are unlimited.

Where Gumshoe shines

  • Persona reports with AI-inferred buyer personas and topic and competitor heatmaps.
  • Page-level Technical Audit scores with prioritised fixes.
  • Unlimited seats and tracking of up to 30 competitors.
  • Exports in CSV and JSON, plus API integrations.

Where buyers look elsewhere

  • Priced per project, so several brands or product lines multiply the cost quickly.
  • Monitoring is weekly on Starter; daily only on the $299 Pro plan.
  • Runs 6 models per audit out of 11 tracked, so coverage varies per run.
  • A free sample is a single technical audit, not ongoing tracking.

Feature comparison

FeatureGeoGenGumshoe
Persona reportsA Gumshoe strength; GeoGen has no persona reporting. No Yes
Technical page auditsGeoGen offers a free AI crawlability checker tool outside the platform. No Yes
Daily monitoringStarter is weekly. Yes Pro only
Engines 15 11 tracked, 6 per audit
Pricing unit Per plan (1 to 15 brands) Per project
Entry price per month EUR 25 (Micro) USD 99 per project
Competitors tracked Auto-detected Up to 30
Citation tracking Yes Yes
Query fan-outs Grok and Perplexity Unknown
LLM traffic (AI crawler and referral visits) Yes Unknown
API, CLI and MCP Yes API integrations
Unlimited seats 1 to 10 by plan Yes

Switch to GeoGen if

  • You track more than two brands or product lines and per-project pricing is adding up.
  • You need daily monitoring without paying $299 per project.
  • You want an MCP server and a CLI alongside the API.
  • You need workspaces with separate billing for clients.

Stay with Gumshoe if

  • Persona-level reports and heatmaps drive your messaging decisions.
  • You use the Technical Audit to prioritise page fixes.
  • You track one project and the Starter or Pro plan covers it.

What is Gumshoe?

Gumshoe is a generative engine optimisation tool that shows how AI models describe and recommend a brand, broken down by buyer persona and topic. It also audits your pages and suggests changes to content, technical readability and third-party citations. The public site is active and lists 2026 content, so it does not look defunct.

Where Gumshoe shines

Segmentation. Most trackers give one visibility number per brand. Gumshoe builds AI-inferred personas and shows how each model treats them, with topic and competitor heatmaps and a leaderboard of up to 30 competitors. That helps messaging teams decide which audience a gap hurts most.

The Technical Audit gives page-level scores with prioritised fixes, and a content generator targets the gaps it finds. Seats are unlimited, and results export to CSV and JSON.

Where buyers look elsewhere

Cost scales by project. A project is a brand plus a focus area, so one company with three product lines can need three projects. At $99 for Starter or $299 for Pro, that is a lot of subscription for a mid-size portfolio.

Cadence is the second issue: Starter monitors weekly and only Pro monitors daily. Third, Gumshoe tracks 11 models but runs six per audit, so you may not see every engine in every report.

The free option is a single technical audit, which shows page readiness but not visibility over time.

Gumshoe vs GeoGen: the real differences

  • Pricing unit. Gumshoe charges per project. GeoGen charges per plan covering 1, 2, 5 or 15 brands. Pro billed yearly is EUR 399 for 15 brands, about EUR 26.60 per brand per month.
  • Cadence. Every GeoGen plan checks prompts daily.
  • Engines. GeoGen supports 15 engines. You pick 2 (Micro), 4 (Standard), 6 (Growth) or 8 (Pro), and Custom includes all 15.
  • Technical. GeoGen offers query fan-outs for Grok and Perplexity and tracks AI crawler and referral visits. It does not offer persona reports or page-level technical audits inside the platform.
  • Developers. REST API, CLI and MCP server.

If persona analysis is why you chose Gumshoe, GeoGen will not replace that part.

Before you decide

Count your projects honestly. A project is a brand plus a focus area, so a company with two brands and two product lines could need four. At $99 each that is $396 per month on Starter, before daily monitoring; at $299 each it is nearly $1,200. Compare that with a plan priced by brand count. Then ask which Gumshoe outputs you actually act on: if it is the persona reports, they are hard to replace. If it is visibility, citations and competitors, most trackers cover those, and the saving from switching can fund the content work that moves the numbers.

How to switch

  1. Export each project’s prompts, personas and competitor lists to CSV.
  2. Map projects to GeoGen brands and pick a plan that covers the count.
  3. Add the prompts, with language and location per prompt.
  4. Use GeoGen citations and actions for the work Gumshoe’s audits drove, and the free crawlability checker for page readiness.
  5. Compare for two weeks before cancelling.

See also Hall AI, FirstAnswer AI and the alternatives index.

Other Gumshoe alternatives worth a look

Frequently asked questions

How much does Gumshoe cost?

Starter is $99 per month per project and Pro is $299 per month per project, where a project is a brand plus a focus area. Custom pricing applies for many brands, and there is a one-time free sample audit.

Is Gumshoe pay as you go?

No. It is a monthly subscription billed per project, per Gumshoe's pricing page. There is no usage-based model.

What AI engines does Gumshoe track?

It tracks 11 AI models and runs six per audit. Named examples include ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews.

What is the best Gumshoe alternative?

For multi-brand setups, Peec AI and GeoGen price by brand rather than project. For persona-style analysis, few direct equivalents exist. For lower cost, LLMrefs and Mentions.so are cheaper per month.

Does Gumshoe offer daily monitoring?

Only on the Pro plan. Starter monitors weekly.

Competitor information is taken from public sources and the vendor’s own website on the date shown. Products change, so check the vendor’s site before you buy. Spotted something out of date? Tell us at contact@geogen.io.

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