Explore our generative engine optimization resources
AI is rewriting the rules of search. Forget old metrics and learn how to win with the new essentials: mentions, sentiment, and share of voice. This guide shows you how to adapt your strategy so your brand doesn't get left behind.
Generative Engine Optimization (GEO) is the next evolution of search strategy. Instead of chasing rankings on Google, GEO focuses on getting your content featured in AI-generated answers on tools like ChatGPT and Perplexity. As more people turn to these platforms for quick, conversational answers, traditional SEO alone isn’t enough. This guide breaks down how GEO works, why it matters, and how to get your content AI-ready, so your brand doesn’t get left behind.
Learn how to create powerful content that performs for both traditional search and modern generative AI. This comprehensive guide moves beyond basic SEO to cover the essential tactics you need for total visibility in this new era. We'll explore why AI values clear summaries and brand mentions differently than search engines, providing a clear playbook for structuring your content to satisfy both algorithmic complexity and AI-driven simplicity.
The world of SEO is no longer about a single search engine. A new wave of AI crawlers is here, constantly scanning your site to train models and generate direct answers. This presents a critical choice: should you block these bots to protect your content, or open the doors to gain visibility in new AI search platforms?
As AI changes how we find information, many wonder if SEO is obsolete. The answer is more complex than a simple yes or no. This piece explores how GEO (Generative Engine Optimization) is becoming a core part of search and why mastering it is essential for future success.
Is your content truly visible in the age of generative AI? While getting cited in an AI response is the new goal, understanding your performance is more complex than ever. This comprehensive guide breaks down the tangible AI search metrics you can and should be measuring right now, from content prominence to direct traffic from AI answers. Beyond that, we explore the significant data blind spots holding even the best strategists back, helping you understand not just what to track, but what remains hidden from view.
Are you still measuring SEO success with outdated ranking reports? As AI transforms the search landscape, it's time for a new playbook. This guide shows you how to move beyond vanity metrics and focus on what truly matters: deep user engagement, meaningful conversions, and long-term customer value. Discover how to adapt your strategy, find opportunity in zero-click results, and demonstrate real business impact in a post-ranking world.
Is your content ready for AI search? This guide to the Generative Engine Optimization (GEO) content audit helps you move beyond chasing rankings to become the trusted source cited directly by generative AI. Learn how to inventory your assets, score them for citability, find critical gaps in your strategy, and create a concrete action plan that ties your content directly to revenue.
